• 07 December 2020

Leaders today are judged not only on their ability to communicate, but also on their readiness to understand and adopt new forms of communication.

This interactive workshop will give councillors and management an overview of the most influential social networks and their value, and show them how to use social for their benefit and that of councils, so their social presence positively impacts upon business objectives.Participants will be provided with strategies and tactics to support their council's overarching business and communication priorities.

Learning will also be supported with a range of resources including:

  •     A social media 101 guide
  •     A guide on how to engage on Facebook

Content - Social Media for Councillors

Participants will develop skills and knowledge in:  

  • Social media fundamentals: the types of social media networks and which ones will work for councillors
  • How to build your brand as a councillor on social media
  • Your responsibility as a council representative on social media
  • How to engage with your community on social media and build a following.


This workshop is interactive and hands-on, so please bring your laptop, tablet or smartphone to the workshop.

The facilitator will engage you in demonstrations, discussions and practice activities to assist understanding and application of social media strategies.

Social Media for Councillors is run in the morning of 13 May 2020. If you would like to also complete the Media Skills for Councillors in the afternoon of 13 May 2020 please click here