The Art of Business Storytelling

This program will teach you how to harness the power of a good story to influence team members, clients, business and community members.

Who should attend

Team leaders,managers, senior managers and councillors who wish to develop their storytelling techniques.


At the completion of the program you’ll be able to:

  • Create compelling stories using a range of practical methods
  • Craft and polish a story
  • Expand and contract your story to suit different situations
  • Incorporate storytelling into your work
  • Move people to action, create compelling stories that engage listeners
  • Incorporate stories into multimedia


This is an interactive workshop will lots of opportunity to practice storytelling techniques.


Keith Whelan has worked in philanthropy and the public and private sectors in Ireland and Australia. He presently works with a number of companies in Australia developing their respective corporate social responsibility strategies, social enterprise and social procurement strategies.

He has consulted with and taught at a number of Universities such as ANU Canberra, University of Adelaide, University of Sydney, UTS, University of Newcastle and Macquarie University.