Assessment Criteria

Entries for Innovation in Special Events Award must meet the following Judging Criteria:

  1. Overall Communication Strategy: Short overview of the communication campaign strategy including objectives/targets, situational analysis, implementation and methods selected; show the clear targeting of issues and audiences in the planning process and the effective use of a variety of media appropriate to those audiences. (Maximum 200 words.)
  2. Strategy Development, messaging and innovation: Illustrate how a strategy was developed to meet the stated objectives. What aspects of the communication project were completed in a unique, creative and an innovative fashion? (Maximum 200 words.)
  3. Budget: Briefly outline your budget including how much it cost and whether it was a cost effective use of resources. This should include all expenses including production, printing, digital/media spend, distributions, evaluation costs and whether you used an agency to assist with the project. (Maximum 200 words.)
  4. Distribution methods: Show communication and distribution methods (through meetings and events, direct mail, letterbox drop, digital channels, via businesses, shops, cafes, libraries, council offices, newspaper ads, inserts, media releases). (Maximum 200 words.)
  5. Describe the campaign results in relation to the objectives and budget. What were the outcomes? Indicate how any results of community feedback were implemented (whether the council changed its behaviour or strategy). (Maximum 200 words.)
  6. Provide a paragraph summarising the key aspects of your application (I.e. key points from your answers from Q1 to Q5). This summary should be suitable for publication and may be used to announce the winner. (Maximum 200 words)

Photos
Attach up to two high resolution images relating to your submission (1GB total, 500 MG each photo) that may be used to announce the winners. Please write the caption in the filename of the images.

Please include any further comments on uploaded photos (optional).

Supporting Documents
Please upload any additional documents that support your submission.

Link option
Please provide a link to supporting videos using YouTube or Vimeo